No not Eva Longoria (though I'm sure many men would disagree!) - I'm talking about that ice cream! Yummmmmmm.

Pint sized actress Eva is the new face (and voice, if you've seen the advert) of Magnum Mayan Mystica ice cream.

The Desperate Housewife posed at the Villa Magnum in Cannes on Monday to promote her new endorsement, looking very well put together in a strapless ice blue mini dress with flared skirt and fitted bodice, and strappy cream sandals.

The prom style dress is very much back! Many celebs like Geri Halliwell and Agyness Deyn have started wearing the style that was last really popular around 4-5 years ago when I was in my last year of school, and Betsey Johnson's Spring 2008 runway collection featured many prom dresses.

Pics

On the left we have Pearl Lowe and Gavin Rossdale's daughter (Gwen Stefani's step-daughter), Daisy Lowe, looking quirky and cool in a little gold, bandeau dress with sheer arms and legs with tattoo style detailing. I know most people will hate this but I think with Daisy's rock star hair and moody look, she pulls it off!

Sienna Miller's big sis, fashion designer Savannah Miller (seen in the middle) looked cute in a cropped tuxedo jacket and a little cream summer dress. An interesting combo which I think looks smart and simple.

"Model of the Year" Agyness Deyn, right, stole the show in a black gown from the Giles Deacon Spring 2008 Collection. The long layered dress with sheer neckline looked amazing with her short platinum hair and smokey eyes!

George Clooney's ex and Britain's Next Top Model presenter Lisa Snowdon, left, looked adorable in a high-necked black lace dress, black tights and black patent courts. The all black look is simple and chic.

British actress Emilie Fox, middle, also looked very cute in a black and cream chiffon dress with black tights and a gorgeous black cropped jacket.

Statuesque model Erin O'Connor, right, looked stunning in a Marchesa Autumn 2007 gown. The black and white patterned maxi dress flowed perfectly and had a very delicate necline.

The ever gorgeous Thandie Newton wowed in an off-the-shoulder Giles Deacon dress from his Spring 2008 collection. The beautiful purple and grey dress was fitted at the top with a flattering A-line skirt and was worn with black court shoes. Thandie wore barely there make-up as usual (she doesn't need any!) and her hair was in a loose, half-up/half-down do.

British Rocker Rod Stewart's daughter Kimberly brought some glam rock style to the event in a geometric shaped, black bandeau mini dress, worn with black tights and black courts, as well as a shaggy platinum blonde bob and bright red lipstick.

Glamour puss Dita Von Teese didn't waver from her signature old-school glamour look. She wore a gold Marchesa Autumn 2007 dress, with a cowl neck and cinched in waist. I love the dress (though I prefer Jennifer Lopez's floor length version) but I don't like the colour on Dita's pale skin. As usual, Dita's hair and make-up was flawless.

Kelly Osbourne, wore a stunning floor length gown hitting not one but three current trends! The dress was in a shiny satin fabric, a stylish Autumn colour and had a very now, one strap. However I don't think it flatters Kelly's figure and makes her look a little butch. Her eye make-up is perfect (as is her skin as usual) but her hair looks a little like a wig! Fab black clutch though!

Lily Allen (left) was amongst many celebs wearing a Giles Spring 2008 dress, but the singer also showed up on the designer's arm for extra points! However I hate the sickly pink colour of this dress and while the bandeau top lookd great on Lily's fantastic new figure, I'm not sold on the big feathery skirt! How about you?? Her gold peep toes and her make-up are fab though!

And finally, British designer and Sir Paul's daugher, Stella McCartney, right, managed to get a break from the drama with her ex step-mother and focus on her passion for fashion for the night. But it seems the stress has gotten to her sense of style because I really don't think the black jumpsuit and blazer combo is at all flattering for her, and she really needs to do something with her hair! She did win "Designer of the Year" at the event though so I doubt she cares what I think of her outfit!

More pics here here and here